THE HIGHEST QUALITY, WITH RESPECT FOR THE ENVIRONMENT.
The story of Noah Greyson
The fashion industry makes a sizeable contribution to climate change. In 2018, the sector was responsible for 2.1 billion metric tons of emissions(1). That is about 4 percent of the global total and comparable to the same quantity as the entire economies of France, Germany and the United Kingdom combined. Research shows that by the year 2030, these emissions will have increased by 23 percent if no action is taken. Time to act.
SUSTAINABLE
WITHOUT COMPROMISE
PURE
CASHMERE
Noah Greyson is a fashion brand that exclusively uses 100% regenerated cashmere. Cashmere is a durable fabric that is light, strong, soft and insulating. If properly cared for, garments made of cashmere last many years. But the conventional production of cashmere yarns has a large ecological footprint. By using regenerated cashmere, our production process significantly reduces waste, water pollution and emission. Without compromising on quality.
“Noah Greyson offers its wearer the intimate experience of high-quality cashmere clothing, while her character accomplishes sustainability in the industry.”
EXCLUSIVE
AND ENCHANTING
Cashmere is a yarn that comes from the rare undercoat fibres of cashmere goats. These goats live mainly in Mongolia and China. Cashmere producing goats have a two-layered coat: a rough outer layer and a fine undercoat that consist of dense and soft hair. This undercoat gives cashmere fibers its unique characteristics.
Cashmere is known for its soft, insulating and breathable qualities while being strong and lightweight. Garments made of pure cashmere provide excellent comfort.
The supply of cashmere is very limited due to the small quantities that each goat produces. The fibers can only be collected once a year, after which only half of the harvested fibers can actually be used for production. Today, cashmere still only makes up 0,5 percent of the world’s total wool production(2).
While cashmere is in high demand, the production of it is hard on the environment. As a result of the high demand, the conventional cashmere production cannot keep up in a sustainable way(3). The herds of cashmere goats are getting increasingly larger, while their habitat cannot withstand the intensive grazing. The sensitive terrain is subject to extreme stress. The result is desertification of regions in Mongolia and China – contributing directly to climate change.
Moreover, the working conditions of the cashmere goat herders are a growing concern. With the conventional fashion industry lowing the cost of material, famers also risk being underpaid.
Once the cashmere fibers are harvested, they are transported to a facility (usually in China), where the outer hairs are removed from the soft, inner coat hairs(4). The cashmere is then scoured, cleaned and processed. It is sorted by quantity and color before it is being shipped to mills where the fibers are spun into fine yarn.
IT IS TIME
FOR UNCONVENTIONAL
All garments made by Noah Greyson are made of 100% regenerated cashmere. Our cashmere has the same characteristics as conventional cashmere. The production standards we maintain in our facility in Italy are very high – we believe in our ideal and guarantee that they are of the best quality in the market.
We proudly provide you with the best cashmere garments, without further deteriorating the conditions for the cashmere goats and their herders. The production of Noah Greyson cashmere has 80% less environmental impact. Starting in the Mongolian mountains and ending in your wardrobe, our production process reduce of waste, water pollution and carbon emissions immensely. And of course, our cashmere is officially GRS Certified (Global Recycled Standard).
Our cashmere production process:
Discarded items composed of pure cashmere are collected and stored;
Labels, buttons and other appendages are cut and eliminated;
The materials are sorted by color;
The materials are cut and cleaned;
The material is frayed by machine, creating the fiber;
The cashmere is dyed to create a consistent color;
The cashmere fibers are stretched to make a strong yarn;
Our 100% regenerated cashmere yarn is made;
Now we can make any desired garment.
Noah Greyson wants to contribute broadly to a more sustainable world. That mission is not only reflected by our regenerated cashmere. We do not participate a the fast-fashion industry. We will not present a new collection several times per year. In our belief, we focus on the quality and durability of our product.
Not only our cashmere is eco-friendly. All labels, tags and packaging materials are made from recycled or eco-friendly materials.
Sources:
Source1: Fashion on Climate
Source2: Business Insider
Source3: Soft Cashmere Is Hard on the Environment
Source4: CFDA, Cashmere
